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New Business Development Leader (Sporting/ Business Development/ Revenue Growth)

Ca Global

Dakar, Sénégal
New Business Development Leader (Sporting/ Business Development/ Revenue Growth) – Senegal, Dakar

Dakar, Dakar

Job Description:
Our client a major sporting league expanding to the African continent is currently in search of a New Business Development Leader to be based in Senegal, Dakar reporting to the President.  This position will play a key role in the continued growth and expansion of the business by leading the sponsorship revenue aspect of the company. The successful candidate will be implementing the new business development strategy with a focus on new partnership development - prospecting, pitching, negotiating and securing new marketing partners. The role will require frequent travel throughout the Africa region, and will work closely with the leads of the company Media, Events and Marketing functions. He/she will also be tasked with creating new revenue streams as the fan base continues to grow.
Drive the continued growth and expansion of the business and revenues
Develop and implement a new business development strategy for the business, in consultation with the President
Build relationships with senior-level decision makers at prospective sponsors, relevant marketing agencies, event management companies, and promoters to generate new partners and other new business opportunities
Create, present, sell, and execute integrated programs and initiatives
Manage the entire sales process from proposal to deal memo submission and contract execution by liaising with other departments (Legal, Finance, etc.)
Adapt current marketing programs and create new initiatives tailored to the company
Identify fan engagement opportunities to facilitate greater fan acquisition and one-to-one relationships with current fan base
Maintain a working knowledge of the sales and marketing activities of prospective partners as well as the general advertising, marketing, and technology landscape to understand potential client solutions
Maintain a database of highly valuable targets and opportunities
Monitor the activity of other sports and entertainment properties in the region
Requirements: Qualification and Skill
Minimum of 12 years of sales or business development experience
Bachelor’s degree required
Strategic thinker – able to shape, develop and execute the strategy for the company
Strong persuading and negotiation skills
A credible communicator, adept at operating at the board level
Commercially-minded and results-driven
Excellent presentation skills
Ability to work well within a matrixed organization
Must be fluent in English and French
A passion for sports, preferred
Other skills required
Successful track record building business in Africa; must have strong understanding of the market and a network of relationships across all sectors of Africa’s marketing and media landscape
High level connectivity – client side and sponsorship/marketing community in general
Ability to attain and exceed targets. This should involve delivering integrated programs that include media, print, interactive and event-based assets
Entrepreneurial approach with a strong understanding of business fundamentals
A track record of securing sponsorship contracts for rights holders in sports
Knowledge of TV and digital sales, merchandising and communications
Ability to develop creative solutions which will meet the objectives of prospective partners
Experience of working within a structured corporate environment
Business knowledge – being up to date with business/market/industry trends
Working knowledge of digital and social media markets in the region
A thorough understanding of the sports landscape
Experience of working for a high profile global organization
Some global travel is required for this position

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Shearidan Rabsch
Senior Recruitment Consultant
CA Global Finance
Should you not receive a response in two weeks, please consider your application unsuccessful. Your CV will be kept on our database for any other suitable positions.

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