Major Activities

End Results Expected

Leadership, Strategy & Knowledge Management:

• Lead ongoing development of World Vision Rwanda’s communications strategy and business plans, in alignment with and support to corresponding regional and global communications strategies and priorities.

• Lead and guide the implementation of strategic communications for effective public positioning of World Vision’s ministry and leadership in Rwanda.

• Advise and support the National Director and Senior Leadership Team as required, and country office at large on effective engagement with media and publics especially during crises of potential or actual risk to organizational reputation.

• Oversee World Vision Rwanda’s communications planning and roll-outs of country office interdepartmental plans, annual strategies and capacity-building of key staff that is aligned with country office communications requirements and needs.

• Lead the process of continuous learning on appropriate communications systems and tools, as appropriate to the context of World Vision Rwanda.

• Encourage mutual learning on communications best practices between departments / clusters / regions at World Vision Rwanda.

• Lead World Vision Rwanda’s Communications team on professional development, as their line manager

• World Vision Rwanda’s communications strategy and business plans are developed in alignment with Regional and Global strategies and priorities

• World Vision Rwanda is highly trusted; its reputation strengthened through first-class communications and powerful storytelling that inspire action for vulnerable children.

• Leadership, staff, communities, influencers and network are enabled to speak with one authentic and credible voice; staff express pride about working for World Vision Rwanda and feel connected to the brand.

• World Vision Rwanda staff (especially leadership staff) are consistently communicating the organization’s position as an effective advocate for children and promoting the organization’s faith in development, programming, project models, disaster management and refugee affairs capability, and policy solutions to issues affecting children.

• Talented and high potential communications staff are developed for future organizational deployment.

External Relations:

• Develop and maintain productive working relationships with external stakeholders such as media, donors, UN, policy makers, coalition and other partners and audiences to enhance World Vision Rwanda’s credibility and influence in the promotion of children’s rights.

• Lead on protecting the World Vision brand and management of reputational risks

• Proactive messaging and reputation campaigns are developed around brand objectives and potential risk areas that use evidence-based content to build trust amongst key audiences.

• World Vision Rwanda is recognized as a credible humanitarian leader in Rwanda to key internal and external groups.

• There is increased awareness of, and advocacy for World Vision Rwanda’s work in Rwanda; support to the organization’s strategy objectives by and among donors / potential donors / supporters / church partners affiliated to the organization

• World Vision’s reputation and influence grows and this is reflected in growth in funding and/or opportunities to partner, lead and engage.

Capacity Building & Quality Assurance:

• Coordinate the assessment, development and implementation of an integrated capacity-building plan based on World Vision Rwanda’s communication priorities and strategy.

• In collaboration with Regional Communications, establish appropriate standards for World Vision Rwanda’s communications.

• Lead World Vision Rwanda in ensuring adherence to communications policies, protocols, standards and current branding guidelines and elements of World Vision.

• Key communications resources, materials, learning and support opportunities are identified and accessed within World Vision Rwanda. These may include engagement of trainers, establishing institutional links, identifying opportunities for staff exchanges, or mentoring and active involvement in training for high-level strategic capacity-building.

• There is adherence to communications policies, protocols, standards and new branding of World Vision at World Vision Rwanda.

Operational & Technical:

• Operationalize Global Communications policies, guidelines and standards of importance and relevancy to World Vision Rwanda.

• Coordinate and support World Vision Rwanda’s communications (both print and electronic publications and communications resources).

• Attractive advocacy, visibility and brand promotion materials are produced as part of the unit’s goal to increase awareness of and advocacy for World Vision Rwanda’s work within the country

• The welfare of the most vulnerable children, families and communities is promoted using appropriate traditional and digital communication channels to share solid evidence-based content.